What is included in each plan
Compare the Free, Repository, Framework, and Governance plans side by side and see what each tier unlocks.
Smaply has four plans: Free, Repository, Framework, and Governance. Each one raises the limits on workspaces, maps, cards, and seats, and adds collaboration and support options for larger teams. Use the table below to decide which tier fits how you work.
The four plans at a glance
Free - Simple journey maps and rapid prototyping. Best for getting started or trying Smaply out.
Repository - Create and share professional journey maps. Best for individuals and small teams who need unlimited maps in one shared workspace.
Framework - Everything in Repository, plus unlimited metric and planning cards, three shared workspaces, and viewer seats. Best for teams running live metrics across several projects.
Governance - Comprehensive journey management with all features, unlimited workspaces, and unlimited viewers. Built for complex organizations. Carries the Popular badge.
Each higher plan includes everything in the plan below it.
How the plans compare
Prices are per editor, billed monthly (annual price per editor in parentheses). Paid plans are billed per editor, so the plan price is the cost of one editor seat.
Best for
Getting started, prototyping
Professional maps, small teams
Live metrics across projects
Large, complex organizations
Price (per editor/month)
€0
€33 (€390/yr)
€58 (€690/yr)
€83 (€990/yr)
Journey maps
Up to 10
Unlimited
Unlimited
Unlimited
Personas
Up to 10
Unlimited
Unlimited
Unlimited
Shared workspaces
None (1 personal)
1
3
Unlimited
Editor seats
1
Per editor
Per editor
Per editor
Viewer seats
None
None
5 included
Unlimited
Opportunity, pain point, and solution cards
Up to 3 each
Unlimited
Unlimited
Unlimited
Metric, planning, and embed cards
Up to 3 each per map
Up to 3 each per map
Unlimited
Unlimited
Real-time collaboration
Yes
Yes
Yes
Yes
Metrics and planning integrations
Yes
Yes
Yes
Yes
HTML link sharing and PDF export
Yes
Yes
Yes
Yes
Version history
No
No
No
Yes
Single sign-on (SSO)
No
No
No
Yes (from 10 users)
Onboarding and coaching
No
No
5 hours (from 10 users)
10 hours (from 10 users)
Key account manager
No
No
No
Yes (from 10 users)
Support
Helpdesk and email
Helpdesk and email
Helpdesk and email
Helpdesk and email
The in-app plan picker mirrors these limits when you go to change plans.
Plan availability
Prices and inclusions are current as of June 2026 and can change. For the latest figures, including USD pricing and volume, education, and non-profit discounts, see the live pricing page. To move between plans, see How to upgrade or downgrade.
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