How to set up custom branding

Add your company logo, account icon, and brand colors so your journey maps look like yours wherever you share or export them.

Add your logo, account icon, and a set of brand colors once, and they carry through to your PDF exports, your shared maps, and every color picker in the platform. Branding lives on the Account tab of Account settings, not the Customization tab.

Plan availability

Custom branding is available on the Governance plan.

Prerequisites

You need an Admin role at the account level. Branding is set once for the whole account.

In this guide

1. Set your logo

2. Set your account icon

3. Manage your brand colors

4. Where your branding appears

To open the settings, click your account name at the top of the left sidebar, go to Account settings, and open the Account tab. The Branding section sits below the account name.

Account settings > Account, Branding section

Set your logo

The logo is a wider-format image that appears on your PDF exports and shared maps.

In the Branding section, hover over the Logo thumbnail and click the edit control, then choose your image. Standard image file formats are accepted. The same hover reveals a delete control if you want to remove the current logo.

Set your account icon

The icon is a square image used as your account avatar throughout the platform, including in navigation.

Hover over the Icon thumbnail next to the logo, click the edit control, and choose a square image. As with the logo, standard image file formats are accepted, and the hover menu includes a delete control.

Manage your brand colors

Brand colors are account-level defaults that become available in every color picker across the platform, so your team can apply on-brand colors to maps, stages, and cards without re-entering hex values each time. You can save up to 14.

1

Open the brand colors editor

Under Brand colors, click Edit colors (or the + button next to the swatches). The Edit brand colors dialog lists your current colors, each with its hex value and a delete control.

Edit brand colors

2

Add a color

Click Add brand color. A color picker opens with a shade square, a hue slider, and a Hex field. Pick a color or type a hex value, then click Save to add it to your palette.

Add brand color, with Hex input

3

Remove a color

Click the delete icon on a color's row to take it out of the palette. Maps, stages, and cards already styled with that color keep it. The color is just no longer offered in the picker for new selections.

Your brand colors now appear in a Brand colors section in the color picker wherever you style content, below the standard colors.

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Where your branding appears

Once set, your branding carries into the outputs your stakeholders see:

• Logo - Appears on PDF exports of journey maps and on maps you share through a read-only HTML link.

• Icon - Used as your account avatar across the platform.

• Brand colors - Available in every color picker for styling maps, stages, and cards.

Custom branding adds your logo and colors to these outputs. It does not remove Smaply's own branding. If you need a full white-label setup, contact support at [e-mail].

For the export and sharing flows themselves, see the articles below.

Related topics

How to export a journey map as PDF

Export options, page size, and what's included, with your branding applied.

How to share a journey map via HTML link

Create a read-only public link and set what viewers can see.

How to use icon templates

Build reusable icon sets for Icon cards on journey maps.

How to create and use templates

Save a journey map as a reusable starting point.