Metrics tools

Connect external metrics data sources to Smaply

Connect a metrics tool once at the account level, and every journey map in your account can show live values from it. Use these integrations to surface KPIs, survey results, and dashboard data on the journey moments where they actually matter.

Why connect a metrics tool

• Tie experience moments to real numbers (conversion, CSAT, NPS, churn) without leaving Smaply

• Metrics refresh on a roughly hourly cycle, so journey maps reflect current data

• One connection serves every workspace and every journey map in your account

Service account authentication is available on the Governance plan for tools that support it. OAuth is available on all plans with metrics integrations.

In this section

• Google Analytics - Web traffic, conversion, and user behaviour metrics.

• Power BI - Dashboards, datasets, and tables from your Power BI workspaces.

• Excel 365 - Any Office 365 spreadsheet as a metric source.

• Google Sheets - Flexible connector for any structured spreadsheet data.

• Qualtrics - Survey responses, experience scores, and feedback metrics.