Cards

All card types and how to use them in journey maps

Cards are the atomic content units of a journey map. Most card types can go in any lane, and lane types only set the default card type for convenience. Shape cards are the one exception: they're only offered in flow and freeform lanes.

Why use cards

• Capture every kind of journey content - text, images, sentiment, metrics, work items, and more - in one consistent unit

• Mix card types freely across any lane, so the grid holds exactly the content each row needs

In this section

• Add and edit cards - General flow for adding and editing cards.

• Shape cards - Build flowcharts with squares, diamonds, and other shapes in flow and freeform lanes.

• Stage cards - Label and organise the high-level phases of a journey map.

• Text cards - Add and format text content.

• Image cards - Add images and adjust their display.

• Slider cards - Rating or scoring cards.

• Icon cards - Icon-based cards for quick visual markers.

• Embed cards - Embed content from Figma, Google Docs, YouTube, and more.

• Metric cards - Display metrics on a journey map.

• Planning cards - Link work items from external planning tools.

• Portfolio item cards - Add portfolio items to a journey map.

• Linked map cards - Link to another journey map from a card.

• Comment on a card - Add comments to any card, @mention teammates, and delete comments.