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How to create and configure a metric

Build a metric from manual data or a connected tool, preview it, and set how it appears on journey map cards.

A metric turns a number, a trend, or a before-and-after comparison into something you can drop onto a journey map. Create one from manual data you enter yourself, or from a tool you've connected at the account level, then preview it and save.

Prerequisites

Add a metric

You can start a metric from two places. Both open the same full-page Add metric builder.

  • From the workspace Metrics tab - Click Metrics in the workspace sidebar, then + Create metric in the top right.

  • From a journey map - Hover in a lane, click + Add card, and pick Metric. You can choose an existing metric or type a name to build a new one.

The workspace Metrics tab listing saved metrics in a table with Name, Source, Type, Created, Updated, Used in, and Tags columns. A Create metric button sits in the top right.
The workspace Metrics tab, with Create metric top right

Important: fields unlock in order, and Save stays disabled until you preview

1

Open the metric builder

Use either entry point above. The Add metric page opens with the Metric data source fields on the left and a Default card preview on the right.

The Add metric page. The left column shows the Metric data source section with empty Name, Source, Type, and Metric tags fields. The right column shows the Default card preview panel with a Show Preview button over a sample chart.
Add metric, empty
2

Enter a Name

Type a name in the Name field, such as Website signups. This is how the metric appears in the Metrics list and in the metric picker when you add it to a map.

3

Pick a Source

Open the Source dropdown and choose where the data comes from.

The Source dropdown open, listing Manual (includes CSV upload), Google Analytics, Power BI, Excel (Office 365), Google Sheet, and Qualtrics.
Source options
4

Pick a Type

Open the Type dropdown and choose Series, Number, or Comparison. The type sets what the metric measures and how it renders, and it determines the data fields shown in the next step.

The Type dropdown open, showing Series, Number, and Comparison options, each with a small leading icon.
Metric types

For help deciding, see How to choose a metric type.

5

Enter or configure the data

The data section matches your type. Series gives you a Label and Value table you can fill in, paste into, or populate from a CSV. Number takes a single value with optional prefix and suffix. Comparison takes a current and previous value. For a connected tool, this section is where you map the source fields instead.

6

Click Show Preview

Click Show Preview in the Default card preview panel. The sample chart renders with your data and the full Options panel appears below it. This step also enables Save.

The Default card preview showing a rendered Series bar chart titled Website signups, with four ascending blue bars and a vertical axis running from 0 to 350.
Preview of a Series metric
7

Adjust the chart and display options

Set how the card looks in the Options panel. Pick a chart type, add an optional heading and subheading, and adjust display details like decimal places and axis bounds.

The Options panel for a Series metric. A Chart type row offers Bar chart, Horizontal bar, Pie chart, Line chart, and Table. Below are Chart heading and Chart subheading fields, then options for showing values, decimal places, and axis bounds.
Chart and display options
8

Save

Click Save. The metric joins the Metrics list and is ready to add to any journey map in the workspace.

For worked examples, here's building a Number metric and a Comparison metric:

Configure the card display

The Default card preview panel on the right sets how a new card looks by default. Pick the chart type and fill in the heading and subheading, and the preview updates in real time.

Defaults set here apply only to new cards. Editing them later does not change cards already placed on a map. To change how a single card looks on a specific map, edit that card directly. See How to use metric cards.

Troubleshooting

The Save button is greyed out - Preview not generated

Save stays disabled until the metric has been previewed. Click Show Preview in the Default card preview panel. Once the chart renders, Save becomes active.

The Source or Type dropdown is greyed out - Earlier field not set

The fields unlock in order. Source stays locked until the Name field has a value, and Type stays locked until a Source is selected. Fill in each field from the top down.

The preview shows no data - Data not entered or source not returning values

For a Manual metric, check that you've entered values in the data section before previewing. For a connected tool, confirm the source fields are mapped and the integration is still connected. If a tool that worked before has stopped returning data, see How to manage integrations.

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