For the complete documentation index, see llms.txt. This page is also available as Markdown.
Personas overview
Create and use customer personas to ground journey maps in real user archetypes
Personas represent the customer types your journey maps are about. Assign them to cards, filter journeys by persona, and keep research connected to real archetypes.
Build personas
Create a persona
Create a persona, pick template cards, and fill in the core details.
Edit a persona
Change card content, the layout, the icon and colour, and the info panel.
Manage personas
Duplicate, archive, restore, delete, and bulk-edit personas from the list.
Use personas on maps
Assign a persona to a card
Mark which personas a card is relevant for, on any journey map.
Filter map by personas
Show one persona's content at a time on a journey map.
