Research Hub overview

Run AI-assisted investigations on research files, review insights and quotes, and promote findings to portfolio

Research Hub turns raw research into reusable insights. Create an investigation with your files, let Smaply AI extract quotes and sentiment automatically, review and refine the findings, then promote the best insights to portfolio items so they can land on journey maps.

Run an investigation

Create an investigation

Start an investigation and upload research files; AI runs automatically once files are added.

Review insights and quotes

Review what AI extracted, then edit, add, and delete findings to refine them.

Add findings to portfolio

Promote selected insights and quotes into portfolio items your team can prioritize.