Get started

Go from a fresh account to your first journey map, with your team working alongside you.

First steps for admins

Set up the essentials: branding, roles, users, integrations, tags, and templates.

Import your maps

Bring existing maps into Smaply from Miro, Figma, PowerPoint, or an image.

What's new

The latest Smaply features and improvements, newest first.

Journey maps

Create, structure, and evolve journey maps with lanes, columns, and every card type.

Research hub

Run investigations, analyze transcripts with AI, and turn raw research into insights.

Personas

Build customer personas and assign them to the journey map cards they shape.

Portfolio

Capture pain points, opportunities, and solutions, then prioritize them across journeys.

Metrics

Put live quantitative data on your journey maps as charts and numbers.

Hierarchy maps

Connect related journey maps into a navigable map of maps.

Metric integrations

Pull data from Google Analytics, Power BI, Qualtrics, Excel, and Google Sheets.

Planning integrations

Link work items from Jira, Asana, Linear, Monday.com, Trello, and Azure DevOps.

Embeds

Embed Figma, Miro, Google Docs, YouTube, and more directly on a card.

Sharing and exporting

Share a read-only link, share a saved view, or export a map to PDF.

Account and team

Manage users, roles, workspaces, tags, branding, billing, and plans.

Invite users

Add teammates at the account, workspace, or journey map level.