Introduction to metrics
Metrics are powerful tools that bring key data from your organization into your journey maps, enabling data-driven decision making, insight discovery, and opportunity spotting.

What are metrics in journey mapping?
Metrics in journey mapping are quantitative measurements that provide concrete data points to support and enhance your customer journey analysis. They help you:
Validate assumptions about customer behavior
Identify pain points and areas for improvement
Measure the impact of changes to your customer experience
Prioritize initiatives based on data-driven insights
Learn how to set up metrics in Smaply.
Data Sources for Metrics
Smaply supports various data sources to populate your metrics:
Manual entry: Ideal for quick updates or one-off data points
Excel or CSV paste/import: Perfect for bulk data or periodic updates
Live data integrations: Connect directly to analytics and other data tools for real-time insights
Getting started with metrics
Identify key performance indicators (KPIs) relevant to your customer journey
Set up integrations or prepare your data for import
Add metric lanes to your journey map
Configure your metrics with appropriate visualizations and targets
Last updated