Personas

Learn about persona creation and how to apply them in your journey maps

There are two ways to create personas: either from the dashboard or from within a journey map.

From the dashboard

-> click on Personas in the navigation and then on + Create persona in the top right.

Persona quick editor

Here, you can edit persona details such as name, persona icon, or color. Once you click Save, you'll be directed to the full persona editor, where you can add more content to it, e.g., images, text, icons, or sliders.

Persona full editor

Within journey maps

Click the card you want to add a persona to, to open the card detail sidebar, then scroll down to the persona section and click "Create new persona" or select an existing persona from the dropdown.