Personas

Learn about persona creation and how to apply them in your journey maps

There are two ways to create personas: either from the dashboard or from within a journey map.

From the dashboard

-> click on Personas in the navigation and then on + Create persona in the top right.

Here, you can edit persona details such as the name, the layout and add relevant sections from our persona template. Once you click Create, you'll be directed to the full persona editor, where you can add more content to it, e.g., a persona description, images, text, icons, or sliders.

Personas in journey maps

1. Click on the card you want to add a persona to

2. Open the card detail sidebar

3. Scroll down to the persona section

4. Click "Create new persona" or select an existing persona from the dropdown.

5. The persona appears in the bottom of your card as little icon