Cards
All your journey content is organized in cards. Get an overview of all card types and learn about their functionalities and use cases.
Card type overview
All lanes and cards are of a specific type, such as text lanes, stage lanes, and more. You might not see all options, depending on what plan you're on. Read more about certain card types further down.

Cards added to a lane will automatically have the same type as the lane. But the great thing is:
Cards of any type can be placed into lanes of any type.
Card detail panel
For some card types like text or stage cards, you can simply click into the card and start typing. To keep it simple, we only added the main actions into the card toolbar.
In the card detail panel, you can add more detail to your cards. Depending on the card type there are different editing options. These options are the same for all card types:
Add personas
Add tags
Add comments
Double-click on a card to open the details panel.

Card headers
You can add headers to your cards, giving you more flexibility in organizing and labeling your content. You can also add icons to it for identification at a glance.

Card type: Icon
Icon cards come with several templates to get you started. Use the icon template "Channels" to quickly create a set of channels that you can duplicate throughout your lane. Upon clicking on an icon, you can turn the channel on or off.

Card type: Link Journey Map
Smaply allows you to connect your journey maps using Link Journey Map cards. This helps you build hierarchies or networks of journeys, making it easier to manage and navigate complex experiences across different levels.

What is a Link Journey Map card?
The Link Journey Map card lets you link another journey map from the same workspace directly into the card.
Once linked, the card will display:
The title of the journey
Its description
The performance indicator (if set)
The assigned coordinator
How to use it
You can use Link Journey Map cards to:
Create high-level, end-to-end journeys that reference more detailed sub-journeys
Zoom into specific steps by linking a lower-level journey
Build a network of journeys to better reflect complex service structures
This setup enables you to structure your journey maps more strategically — from broad overviews to detailed processes.
Example use case
Imagine you’re mapping an entire customer lifecycle. You can:
Build a high-level journey to visualize the full end-to-end experience
Link detailed journeys, like onboarding, support, or renewal, into individual steps
Allow different teams to manage sub-journeys, while keeping them connected at the top level
Want to learn more about journey hierarchies and how to manage them? Check out our blog article on journey management using hierarchies.
Card type: Portfolio cards
Link your opportunities, pain points and solutions to portfolio cards. Learn more about the functionality in this chapter: Opportunities, pain points, solutions.
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