Cards

All your journey content is organized in cards. Get an overview of all card types and learn about their functionalities and use cases.

Card type overview

All lanes and cards are of a specific type, such as text lanes, stage lanes, and more. You might not see all options, depending on what plan you're on. Read more about certain card types further down.

Cards added to a lane will automatically have the same type as the lane. But the great thing is:

Card detail panel

For some card types like text or stage cards, you can simply click into the card and start typing. To keep it simple, we only added the main actions into the card toolbar.

In the card detail panel, you can add more detail to your cards. Depending on the card type there are different editing options. These options are the same for all card types:

  • Add personas

  • Add tags

  • Add comments

Double-click on a card to open the details panel.

Card headers

You can add headers to your cards, giving you more flexibility in organizing and labeling your content. You can also add icons to it for identification at a glance.

Card type: Icon

Icon cards come with several templates to get you started. Use the icon template "Channels" to quickly create a set of channels that you can duplicate throughout your lane. Upon clicking on an icon, you can turn the channel on or off.

Smaply allows you to connect your journey maps using Link Journey Map cards. This helps you build hierarchies or networks of journeys, making it easier to manage and navigate complex experiences across different levels.

The Link Journey Map card lets you link another journey map from the same workspace directly into the card.

Once linked, the card will display:

  • The title of the journey

  • Its description

  • The performance indicator (if set)

  • The assigned coordinator

How to use it

You can use Link Journey Map cards to:

  • Create high-level, end-to-end journeys that reference more detailed sub-journeys

  • Zoom into specific steps by linking a lower-level journey

  • Build a network of journeys to better reflect complex service structures

This setup enables you to structure your journey maps more strategically — from broad overviews to detailed processes.

Example use case

Imagine you’re mapping an entire customer lifecycle. You can:

  • Build a high-level journey to visualize the full end-to-end experience

  • Link detailed journeys, like onboarding, support, or renewal, into individual steps

  • Allow different teams to manage sub-journeys, while keeping them connected at the top level

Want to learn more about journey hierarchies and how to manage them? Check out our blog article on journey management using hierarchies.

Card type: Portfolio cards

Link your opportunities, pain points and solutions to portfolio cards. Learn more about the functionality in this chapter: Opportunities, pain points, solutions.

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