> For the complete documentation index, see [llms.txt](https://helpdesk.smaply.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpdesk.smaply.app/integrations/metrics-tools/google-analytics.md).

# Google Analytics

Connect Google Analytics to surface web traffic, conversion, and user behaviour data on the journey moments where they matter, like landing-page bounce rate next to the awareness stage of an e-commerce journey.

#### Why connect Google Analytics

* Ground awareness, consideration, and conversion stages in actual web data
* Update once in GA; see it everywhere in your journey maps

{% hint style="info" icon="tag" %}
Service account auth (recommended for teams) is available on the Governance plan. OAuth is available on all plans with metrics integrations.
{% endhint %}

#### In this section

* [**Set up Google Analytics**](/integrations/metrics-tools/google-analytics/how-to-set-up-the-google-analytics-integration.md) - Connect at the account level using service account or OAuth.
* [**Use Google Analytics in a metric**](/integrations/metrics-tools/google-analytics/how-to-use-google-analytics-in-a-metric.md) - Add GA data to journey-map metric cards.


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