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On this page
  • Adding lanes and columns
  • Lane and card types
  • Card type: Icon card
  • Headers for cards
  • Lane type: Emotion chart
  • Lane type: Grid
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  1. Journey map editor
  2. Editor features

Lanes, columns and cards

Here you learn about lanes, columns and different card types, and how some show a slight divergence in behavior.

PreviousEditor featuresNextFilters and views

Last updated 8 days ago

Adding lanes and columns

Adding lanes or columns: Hover between two column or lane headers, and a blue plus-button will appear, allowing you to add new elements.

Managing lanes or columns: click the three-dot menu to move or delete lanes and columns.

For lanes, there are even more options:

Lane and card types

All lanes and cards are of a specific type, such as text lanes, stage lanes, and more. You might not see all options, depending on what plan you're on.

Cards added to a lane will automatically have the same type as the lane. But the great thing is:

Card type: Icon card

Headers for cards

You can add headers to your cards, giving you more flexibility in organizing and labeling your content. You can also add icons to it for identification at a glance.

Lane type: Emotion chart

The Emotion chart, as the name suggests, is used to display the emotional journeys of either personas or non-personas. Emotions are represented as dots on a 5-point Likert scale ranging from -2 to +2 by default, these values are customizable. You can add as many emotional journeys to your chart as you like, allowing for detailed comparison.

Lane type: Grid

Use the Grid to build channels or tables of any kind. The Grid is made up of sub-lanes, also known as swim lanes, making it ideal for displaying channels. You can place cards of any type into the Grid, providing a flexible way to organize and visualize different aspects of your journey map.

Icon cards come with several templates to get you started. Use the icon template "Channels" to quickly create a set of channels that you can duplicate throughout your lane. Upon clicking on an icon, you can turn the channel on or off.

Add a column
Lane actions
Grid lane: Channels made of Icon cards
Emotion chart
Grid lane: Single icons as channels / teams / ...
Grid lane: Processes made of spanned text cards

Cards of any type can be placed into lanes of any type.‍